Local Motion Posters

Local Motion

This is a production company called Local Motion, the scheme is about promoting different ways to to take transport. Such as walking, cycling or taking the bus or taking the train.

We used a MC2000 Camera, to capture video footage. We had to learn how to work the camera by placing it on our shoulder and recording footage. Me, Jake and Owen recorded footage of classmate Declan and created into a David Attenborough style documentary video.

Before that we also used an Audio Device to record short interviews with classmates but we were already very familiar with this device.

We are going to go out into small groups and record some Vox Pop's where we interview members of the college about public transport so we can understand when and how they use it.

The five questions we will ask are:

1. How often do you use cars?

2. How long do you spend on a typical journey?

3. How many times a week?

4. How often do you use public transport?

5. How often do you walk or cycle?

Posters

Local Motion is a company that is is trying to promote the use of public transport such as trains and buses, and also healthy kinds of transport such as walking or cycling, as opposed to the constant use and reliance on cars. More walking and cycling, will also improve general health and fitness, as well as being better for the environment!

They have many viable reasons for doing this, such as; To help protect and care for the environment. It would help to reduce the release of Carbon dioxide into the atmosphere, lower the amount of congestion, and make the streets a lot safer for pedestrians that don't drive whatsoever. It is also, to help keep ourselves healthy. It would lower the levels of obesity, which would save the country millions of pounds, and it would to develop a healthier community.

Saving money is a very vital goal they have. The cost of owning a car, keeping it running, and paying for repairs is very high. By relying more on public transport, it would mean a great deal of money would be saved. Along with walking and cycling, it would not only save you money for the future, but also help to better for your health and fitness levels.

For many people, the ideas behind Local Motions  would help them to find work, and secure themselves a better future: There are many jobs that people can't apply for, being too far away from where they live, and not being able to afford a car to travel there and back everyday. But, with an increased use of public transport and knowing and improving certain travel routes, it would allow people to take these job opportunities that they wouldn't normally go for. Local Motion, listens to everyones different problems and stories, and helps to come up with solutions and use the stories to inspire other people.

Here is my Local Motion poster that i created in Adobe Photoshop. This poster is aimed at people to try take public transport instead of driving their own cars. This is because taking public transport means less pollution in the air, helping to save the environment. I started off by selected a bright colour. I chose a neon green because it makes the whole poster stand out. If people were walking past this poster if would catch their eye and make them look at the poster. I added short text because you do not want loads of text on a poster to inform people. You want as least as possible because people can just read it as they are walking. If there is paragraphs of writing people will lose interest or wont have any interest at all. I have used a bold text in black, because this stands out on the bright green background i have used. I have also included two images, one being the Local Motion logo which with it been red, it stands out on the green background. And i have used an image of a Bus as it says in my text "TAKE A BUS Save The Environment" So i have used a traditional red bus.