The Film & Game Industry

Film Poster

Film - Chips

The current UK Film Market features a wide range of different genre's of film in the Top 10 Box Office. It ranges from action movies such as The Great Wall to family friendly movies such as Sing and The Lego Batman Movie. 

Chips doesn't have any main competitors. Looking at the Movies been released the same time or the movies that will be in theaters during the time Chips is. With Chips being a comedy, there isn't any other comedy movies like this in the theaters at that time. 

The main genres that would be competition would be comedy and action. There isn't many movies in the theaters when Chips is that is seen as competition apart from the bigger movies that are part of  franchise or are going to be a big hit. Such as Powerangers, Kong Skull Island, Beauty And The Beast and The Boss Baby. 

The film release date for Chips is March 24th. He chose this day because like previously stated at this time there is no movie that is a comedy like this in theaters. Apart from the big movies coming out as listed above there is no direct competition for Chips when it is released on March 24th until two weeks after Chips is released when The Fate Of The Furious comes out. This will be a competition because it will attract the same age group of people. 

The target audience is a mixture between young adults who are looking to watch a new comedy, and people who watched the TV Show called Chips from the 1980's. So it will appeal to young adults between the age of 15-25 and people who enjoyed the Chips TV Show from over 30 years ago. So it would attract a older audience too from 30-60 years old. 

Gaming Poster

Game - Tom Clancy Ghost Recon Wildlands

Tom Clancy Ghost Recon Wildlands is a new game on the gaming market. It has only just been released over a week now and is becoming a popular game. This moment in time Ghost Recon does no have any main competitors that have released a game so far this year. However other competitors that released games late 2016 are still big sellers this week. Such as Call Of Duty: Infinite Warfare that is still in the Top 10 Weekly charts for games, and the game was released November 2016. Genres that are similar to Ghost Recon Wildlands are Shooting Games, Adventure Games and Strategy Games. Other games in this genre currently on the gaming market are: Grand Theft Auto V, Watch Dogs 2, Call Of Duty: Infinite Warfare. Watch Dogs 2 is probably Ghost Recons biggest competition. It was released in late 2016 but is still in the Top 20 of the weekly game charts. This is a big competition because they are similar. Both have strategy parts where you have to plan your attack for example. They are also both shooting games that are open world, and online. The target audience is 18+ as the age rating for this game is over the age of 18. So the Target Audience would be Males who are young adults and older around 18-30 years old.